The NYC Spaghetti started as
a university project where I had
to repackage a diffcult item.
My choice was spaghetti and
it became the focal point of the packaging. On the underside of the box is a model of the Chrysler building (created by Ben Thorpe) that when pushed into the spaghetti creates a skyscraper impression on top.
Fortunately this project has been well received winning 2nd place in the Dieline awards and commended at the D&AD Student Awards 2010.